1. Вступление

2. Преимущества SMM (http://www.slideshare.net/HubSpot/50-mobilefactsdeck62812), (http://www.slideshare.net/jeremiah_owyang/developing-a-mobile-strategy)
2.1. GPS - Location Aware
2.2. Touch - Intimate and Interactive
2.3. Sensors (A/V) - Physical Intelligence
2.4. Contacts - Personal and Social
2.5. Portability - Relevant at Point of Consideration

3. Пассивная персонолизация (http://www.slideshare.net/HubSpot/50-mobilefactsdeck62812)

4. Интеграция мобильных устройств

4.1. Square Credit Card reader
4.2. Augmented Reality
4.3. Ford mobile SDK, Chevy Volt
4.4. NFC - near field communication - touch to share or touch to pay

5. Мобильный персональный компьютер

6. Поведение пользователей (hourglass)